Ritesh Warke
A blog which is actually a shortened or abbreviated version of web log is a very potential marketing tool these days and used heavily by all individuals and institutions alike to augment their revenues and promote their products and services across diverse consumer segments and across a large area. If you have a blog for your business it will go a long way in promoting your credibility as a tech savvy businessman. It helps in brand positioning, increasing your clientele, generating leads and opening the avenues of multiple channels of income.
1. Blogging is ideal for networking
with new contacts. Blog as an online tool can help you to
establish and get in touch with new contacts and prospects that might help
you to gain access to untapped markets. You can place your brand in the
hand of new customers and increase your goodwill.
2. Blogs helps you to build your credibility rapidly. Since most ISPs provide good speeds for a spectrum of online activities, you can post creative and catchy blogs and post them almost immediately that can be read by other bloggers around the world instantly. Create a niche market for your product or service in no time.
3. Professional blogging sites help
in brand positioning. Since most sincere bloggers who are
successful professionals in their own trades or position you would be
better off post your blogs in such sites like Word Press or Bloggers.
4. Blogging regularly can keep
recurring visitors hooked. If you are a regular blogger
and post blogs almost every other day then you must be having a base of
bloggers who eagerly wait for your blog posts. Keep your blogs refreshing
by changing writing patterns and set up a good platform to receiving and
transmitting blogs like RSS feeds.
5. Get suggestions and feedback through your business blog. If you pay heed to suggestions
and feedback about necessary changes that you need to bring about in your
products or services you will stand to gain. Having a blog is an ideal way
for speedy interactions with your online customers.
6. Expect more traffic to your site
through search engines. If you regularly keep updating your
blog and use relevant keywords every time you promote your product, search
engines like Yahoo or Google will be able to generate more traffic to your
site.
7. Increase visibility of your
product or service. Your blog has the option of taking the
SEO route and you can use plug-ins to promote your product on Twitter or
Facebook.
8. The flexibility and adaptability
of a blog. There are many platforms where you send and position your
blog but the Word Press platform is the top ranked platform and has more
users than any other platform. Platforms help you to change your blog
content to suit your needs.
9. Advertise your product or service
through free press releases courtesy WordPress blog platform. Online
press releases are costly so take the WordPress route.
10. Having a blog means keeping up
with the Joneses. Having a blog means you’re up to date and will send the
right message.
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10 best reasons why blogging is the most tech savvy marketing tool
2. Blogs helps you to build your credibility rapidly. Since most ISPs provide good speeds for a spectrum of online activities, you can post creative and catchy blogs and post them almost immediately that can be read by other bloggers around the world instantly. Create a niche market for your product or service in no time.
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Ritesh Warke