Four Effective Link Building Strategies

Ritesh Warke

Search Engine Optimization or often abbreviated as SEO features many complex and time-intensive processes. One of the crucial processes in SEO is link building. Link-building should become consideration for all webmasters since all various search engines give better rank to a website if the website has numerous quality one way links to it. There are 2 sources of backlinks. The first source is from a linking campaign and second source is natural backlink. Normally a website can get a natural link if the website has good content and great traffic.

                     

Traffic occurs if a website has good position in search engines so natural link comes if a website has been successful in linking campaigns. Backlink is split into 2 types that are one-way and two-way backlinks. All major search engines put priority on one-way backlink as opposed to two-way. Currently there are several ways that can be employed to obtain backlinks especially the one way links. Below I've listed some verified strategies in gaining backlinks that the majority site owners around the world use.

1. Contacting webmasters of other websites which have identical or similar topic. This process is perhaps the most seasoned strategy in gaining link development and it still prevails in today’s condition. If your website has good traffic and good search engine ranking, it’s very simple to obtain links from other webmasters. Nevertheless, this method usually gives you reciprocal backlinks.

                                

2. Submitting website to link directories can be a good choice to acquire one-way links. The two forms of link directories are free and paid link directories. There are numerous free link directories on internet that you can easily find and you may submit your website at no cost. Yahoo link directory is one example of paid link directory.

3. Outsource link-building campaign to a link building service. With this method, money plays its role. If you spend $10 then definitely you’ll get bad quality results but if you would spend for example $200 then you will see the difference. There is no need to worry on investing your money on a link building service since the payback is very promising. 

4. One-way backlinks can be created via using articles to article directories. Article submission sites normally have high page rank ,which is very good for low page-rank websites to get better position on search engines. However, usually you're only allowed to add URL of your website’s homepage on article directory sites.