7 Killer Tips to Avoid Google Penguin Algorithm Penalty

Ritesh Warke

Bloggers were not even started to recover from the impact of Google panda update and Google again bombarded a brand new update over them - The Google Penguin Update. The Google's Penguin algorithm is released to restrict web spam and to forcefully encourage the webmasters and bloggers to follow the Webmaster's quality guidelines decided by the Google Spam control Team.

Google penguin update have hit very hard to the maximum webmasters. Now the question arises in everyone's mind "How to Survive in Penguin updates?”.  However, very few of the webmasters actually have proper tips to share.  

I have researched on this topic and gathered some useful information over it that will possibly answer the questions in everyone’s mind.

Avoid Using Invisible Text:

If you present the information on your site in such a way that it looks different to visitors as compared to Google crawlers then you will be surely in the trouble. Google takes serious actions on Invisible text spam. Invisible text spam includes using font color same as the background color so that the text will be invisible to visitors but it will be crawled by the Google crawlers. Also Invisible text spam includes fooling search engines by having hidden text behind the images, hiding text by using CSS tricks or using extremely small font size on a webpage. 

Use proper keyword density:

Don’t ever stuff your website pages with excessive keywords. The normal keyword density should be about 3% however being on safe side we should always try to maintain keyword density bellow 2%. Avoid bad practices like keyword stuffing, cloaking or other on page spam as Google crawlers can easily identify such practices and could launch a penalty against your weblog.

Avoid Sending Automated Queries to Google through Automated tools:

Some black hatters use various SEO tools to send automated queries to Google in order to get bulk work done in short period of time to boost their site's ranking in SERP's. Sending Automated queries to Google not only will result in banning your site in SERP's but also you could be banned permanently from all Google services.

Avoid duplicated content:

The Google panda update must have been solved the duplicate content issue as the webmasters have started working on having unique content on their websites after Google panda algorithm launch. Duplicate content also related to similar WebPages on same blog, subdomains and domains.

Avoid malicious behavior of your Web Pages:

Make sure that the WebPages on your sites should not behave maliciously i.e. phishing and unauthorized installation of viruses, trojans or any potentially harmful content that may hurt your visitors and their PCs. Google takes very harsh actions on such websites, and penalizes them very badly.

Say No to Black Hat SEO Link building: 

Google penguin algorithm is launched to reduce web spam so if you are using black hat SEO techniques to build some quick links then Google will surely penalize you. The Motive of Google behind launching Penguin update is to reduce web-spam by penalizing the sites having spam baklinks and to reward the high quality websites with higher rankings in SERP's.

Quality content:

Write for your visitors and not for the search engines, keep the quality of your content at its pick and the Google will start loving your site.

These tips will help you to survive against Google penguin update and will help you to get a boost in search engine rankings for your websites.