Social Media - A Massive Communication Tool

Media is a tool for communication. As the name implies, social media is also a tool which is used for communication. Social media turns ordinary communication into an interesting interactive dialogue with the help of the latest web and cellular (mobile) technologies. It allows the exchange of user generated content using various internet based applications. Social media act as a tool which is merely used for social interaction rather than social communication. With the emerge of social media into the communication platform it has made substantial changes not only to the communication between individuals but also various communities as well as many other organizations.

Social media is two way street where you can access many information and also respond to those facts. Facebook, Orkut, Google+ etc are examples of social networking sites. Twitter is an example for blogs, Wikipedia is an example for collaborative projects, YouTube is an example for content community, World of Warcraft is an example of virtual game world, whereas Second Life is a virtual social world. Most of these social communication media networking services can be integrated into a single platform via a technology known by the name social network aggregation.

Facebook:

Facebook was launched in February 2004. This popular social networking site was founded by Mark Zuckerberg. Facebook has over 750 million users. In Facebook a user must set up a personal profile, adding other friends as their Facebook friends, sending messages, passing automatic notifications when they update their Facebook profile, make comments on their friends’ profile. Users can join interesting groups which are formed within the Facebook site.

Twitter:

Twitter facilitates sending and reading messages or posts up to 140 characters which are commonly known by the name ‘tweets’. It was created in March of 2006 by Jack Dorsey and was launched in the July of the same year. It is a popular site with over 220 million users. Twitter handles over 200 million tweets in a single day which are known as SMS of internet.

Orkut:

Orkut is another social networking site operated by the Google corporation. It was popular once before the launch of Facebook. This site was made to meet your old friends as well as to maintain our existing friendships. This site was named after its creator itself- OrkutBuyukkokten. It’s less popular in US, but more popular in Latin American countries and also in India. Now Google plans to make Brazil the headquarters of Orkut.



The latest entry to the social networking realm is Google+, which is also another invention from Google Inc. In Google+ each user can maintain their friends into various circles like relationships, family, friends etc.

MyLife.com Review : Make your Social Life Easy and Happening

Concept of social networking sites was started to gain huge popularity in the second half of 2002 with the launch of a brand new social networking site Reunion.com by Jeffrey Tinsley. Later on in 2009 Reunion.com was revised as MyLife.com. In this run of 7 years this social networking site was recognized as one of the top most social networking sites in the world and it succeeded in getting over 1 millions of user registrations per month. 

                        

In today’s date this social networking website is powered with about 700 million profiles and about 28 million visitors visit this site every month. 

What makes it Best of Breed Social Networking Site?

• Mylife integrates number of social networking sites under one roof, so you can well manage your accounts as they are a under same platform.

    

• It has a huge user database of about 700 million user profiles thus it’s a best place to get connected with your friends, relatives and family members. Due to such a huge user database it is also termed as “People’s Search Engine”.
• It also notifies you whenever any user searches for you. This unique feature can be termed as “Reverse Search Engine” by which you can find out the peoples interested in connecting with you.

     

• It also offers professional services and true efforts to connect you with your loved ones. You will get all your personal and professional connections at the same place.

• You can get to know recent visitors of your profile which is one of the most wanted features that’s lacking in most of the other social networking sites.
• It provides a powerful and efficient search tool to search users from the huge user database.
• Mylife.com respects their user’s privacy and it does not share user’s personal data with any third party entities without permission of users.
• You can stay connected with your MyLife account activities with the help of their award-winning Android and iOS apps. 

How to Join?

Mylife.com allows free signups but you need to subscribe and pay basic subscription fees in order to start making new contacts. To get additional features like “Reverse Search Engine” you have to pay some extra charges. A free subscription allows you to get not more than 140 results for any query. However to send emails to other users you need to be a paid service subscriber. 

They have kept initially signing up procedure very simple, you just have to provide your first name, last name, email and some general information. You can even signup to Mylife.com using your Facebook account. You just need to authorize mylife.com with your Facebook account and it will later fetch your all basic details from your Facebook profile automatically.

Mylife Statistics:

In the past 10 years Mylife.com is emerged as one of the most popular social networking sites. One can easily judge its popularity by taking a look on its eye popping statistics. User database of Mylife is empowered by more than 205 million active US profiles and more than 800k paid services users.

I truly believe that Mylife is one of the most prominent social networking website that can make your social life easy and happening than it was ever before.

How to Get More Like's to a Facebook Fan Page

just went from zero people 'Liking' our Facebook page to over 500 'Likes' in less than 3 days. The page is growing at an incredible rate! How can you achieve the same growth rate? 

We have a few ideas:

1. First focus on the Facebook Network

The nice thing about Facebook, is that once someone Likes your page, all of their Facebook friends immediately see it and they check out your page and may Like it as well. This produces a nice viral effect that allows you to quickly add new Likes to your page.

It is best to find multiple influential users and users with large groups of friends to invite all of their friends to become fans of the page. If you can get 20 people each to invite 100 users, and encourage those users to invite their own friends, you’ll start to see growth.

Contests are a great way to grow your fan base very quickly. Give away a gift certificate or technology gadget. Hold a drawing that ends in 30-45 days and encourage your users to invite their friends to Like your page.

                            

Make sure your that people who don't yet Like your page do not land on your Wall. The wall is very boring and many people don't know what to do once they get there. Create a custom page where people will land. That page needs to tell them exactly what to do (click the Like) button.

2. Move Fans from Facebook

Once you have fans, move them from Facebook (which you don't control) to a site that you do control such as a blog.

 Do you have a blog? If not, start one now. Start to call them to action to join your fan page. Add links to your blog sidebar, give your visitors a distinct call to action. Tell them exactly what you want them to do. Put a link to your page in your email signature, blog signature, and anytime you post comments on a related blog. Once you have them in Facebook, direct them to subscribe to your blog, an environment you can control. The control is key.

This is where SEO/social media really start to pay off. Users are going to be more valuable if you can get them to a place where it’s all signal and no noise (Facebook’s signal to noise ratio is terrible).

3. Update your Facebook page at least 3 times per week

Fresh content on the page provides ample opportunity for user interaction. The more they interact, the more their friends will see the interaction and the viral effect will kick in.

Some other ideas:

• Buy targeted advertising on Facebook’s platform 
• Leverage your offline networks (TV/newspaper/magazine ads, etc.) 
• Run a contest/promotion offline of Facebook, yet encourage users to become a fan during the promotion process (since there is quite a bit of red tape to actually run promotions on Facebook fan pages themselves) 
• Create some unmissable content published exclusively on your Facebook fan page 
• Frequently make special offer announcements and even new product announcements through the page first 
• Hire a community manager to implement ongoing growth opportunities across all your social channels 
• Buy Google ads to drive traffic directly to your Facebook fan page 
• End your press releases with your Facebook fan page link 
• Provide talking points to publicized team members to say become a fan in Facebook during interviews 

There are many other ways, but this should be enough to get you started. There are also many reputable social media marketing companies that can help you get the most out of your social media campaign.

Join the Revolution: Adapting with Social Media to Succeed in bussiness

Social media has fundamentally changed the way we do business. Old school marketing strategies fall flat. 

Our customers no longer come looking for us, we find them via social media. Social media is not just a fad. It is here to stay. Facebook, Twitter, LinkedIn, MySpace, Digg, StumbleUpon, and many other social media sites have changed the game. Our customers don't want to be told what to buy, they don't want to be talked at, they want to be part of the conversation. They want to hear from their friends about consumer experiences and they are much more likely to trust friends on social networks than they are to trust advertising.

The social media revolution is upon us and if you don't join it, you will be left behind and your competitors that joined the revolution will leave you in the dust. 

               

Utilize the tools available in social media to find your customers. Use your satisfied customers to bring their friends to your business. It will pay off more than you can imagine.

Top 5 Business Benefits of Pinterest

With the prevalence of social services in different platforms in the internet, we always find ourselves surprised seeing new Facebook or Twitter posts from friends using apps that are new to us that we end up subscribing to it later on out of curiosity. And after proving the new social service popular and useful, we’d end up using it too leading to Facebook and Twitter posts about our activities with that social service and influencing our network of friends to check out that social service as well.

What is Pinterest?

Among the social media service that is becoming popular today is Pinterest. Pinterest is a social photo sharing website or application in a pinboard-style. It lets the account users to create and manage collection of images based on different categories such as interests, hobbies, etc. Users can also browse other pinboards from account owners with the same interest for reference or inspiration. They can also re-pin images in their own collections and express ‘like’ for some photos.

5 Ways Pinterest Can Benefit Businesses

With the ability and purpose of connecting different people throughout the world through things that interest them, Pinterest can be beneficial for a business who decides to incorporate this social media application in their marketing activities. 

1.       Free promotion or advertisement – While advertisements such as TV commercials, newspaper and magazine ads, and billboards are costly and doesn’t target the potential market more precisely, Pinterest can be a form of advertisement that is free. By putting worthy and interesting content and images in the website, visitors who will become interested with the business’ products and offers will click the ‘Pin It’ button and referrals will start to roll.

2.       Serves as an instant portfolio for the business – Pinterest can serve well in representing a business. By creating an account and including images that will reflect the business well such as their products, the business’ store, different branches, people will have a quick idea as to what the business is about the products and their interesting offers.

3.       Serves as a source of information for the latest trend in the market – Businesses can search for the keywords that are often searched for and categories that are widespread. Businesses who are aggressive can integrate whatever is popular among the users in their products and service in order to get the interest of more consumers. 

4.       Gives the business an idea of what their competitors are up to – When in business, getting to know the competitors is as important as improving the products and services. And in doing so, a business will no longer have to be sneaky in checking out their competitor’s portfolio or what they are up to by checking out their competitor’s Pinterest pinboard. 

5.       Building connections – Pinterest gives the business an opportunity to connect with businesses in the same field, potential or seasoned suppliers and customers and much more. To make the most out of Pinterest, some businesses search for the most influential Pinterest users and make sure that they connect with them or encourage them to visit their pinboard for stuff that may interest the influential Pinterest user.

Social Media Marketing Definition

Social media marketing is a term that is increasingly being used by SEO experts. But what does it exactly mean? This is the process of advertising via social network sites such as Facebook, LinkedIn, YouTube and Twitter amongst others. By making use of the social facet of the internet, social media marketing will enable you to link and interact at a much more enhanced personal level compared to conventional marketing techniques.

Social media marketing strategies include creating a blog for your startup business, creating a Facebook or YouTube account and attaching social media handles (i.e. Twitter and Google +1) at the bottom of every article posted on the web.

Types of Social Media Marketing

The following are the different types of social media marketing that you can use to increase your presence online:

Social

One of the easiest types of social media marketing is tagging articles as well as blog submissions for every entry and then allowing for voting on various social news websites, for example, Digg. This form of social media marketing can be automated with ease, thereby making it easy to utilize. Social news is recommended for companies as it makes it easy for them to endorse a blog with extreme ease.

Blogs

Blogs have for a long time been utilized as extensions of conventional media. Most people have utilized blogs when it comes to reviewing products and services of a company. Before buying a digital product, most consumers like to read reviews posted by various consumers who have used such a product. Consequently, you can use blogs to write reviews of products and services being provided by your company.

Social Networking

The key to increasing your presence online is having an account with various social networking sites such as Twitter, Facebook and YouTube. There are millions of people on social networks, thereby making it a useful tool to apply in your marketing strategy. The type of social networking site used will hinge on the kind of product that you would like to promote. For instance, if you are aiming to endorse a particular play, you can utilize Flixter other than MySpace to endorse it.

Social networking sites offer one a channel through which he or she can get the word out on a specific product or service while at the same time interacting with his or her potential customers. A majority of small and startup businesses are embracing social networking sites as a way of endearing themselves to customers.

Twitter is one of the social networking sites that have increased in popularity over the last couple of years. The simplicity of Twitter is what makes it one of the most preferred social networking sites.

Whereas Google has for a long time been used to increase one’s ranking on the internet, the emergence of social networking sites have also proved to be beneficial tools. It is for this reason that Google recently added to its growing list of products Google +1. This is a social networking site akin to Facebook and Twitter that increases your ranking every time a new user is added to your list.